Rimmel - Beauty in Real Time

Rimmel London reintroduced its Lasting Finish 35HR Foundation to South Africa, adding more shades for all the diverse skin tones. For other brands, that would have been enough, but not for Rimmel. We realised that we had to move the people, in order to move the product. Combining insight with innovation (with the help of our media partner Polygon), we enabled Rimmel to uncover and share Beauty in Real Time. How? By creating an experience where people who tried the Rimmel Lasting Finish 35HR Foundation got to be the face of the brand, on billboards in and around the activation area, their city and in other South African cities too. All within 30 minutes of trying the product at our activation.