Creative Director & Photographer
My passion and drive for being a creative is about uncovering the insights and ideas that build human connections using the power of brands. I focus on understanding the ever-shifting currents of needs and culture. We know most brands want to play in culture; but to truly resonate, they can't just participate in it, they must contribute to it. As a creative, I take pride in finding authentic ways to help them do that.
While people's lives and needs evolve, the fundamental role a brand plays should remain constant. I believe in moving beyond the transactional labels of "customers" and "consumers", to create work that earns people's hearts and minds. Thus empowering them to become a brand's most powerful advocates. Our work is successful when the people we create for organically speak on our behalf.
Email
rodericklaka@gmail.com
Phone
+27 82 091 4073